Agency Golin
Client Walmart
Toy List Reveal Invitation
Walmart hosted a "Top Rated by Kids" Toy List Reveal in NYC to kick off the holiday shopping season. The reveal party's Candy Land theme inspired the invitation design, with a patterned border based on the board game's colorful walkway.
Instagram Story Filters
Walmart requested mockups of Instagram Story face filters be made incorporating the brand look and feel that would get customers excited about Christmas shopping, whether they want to listen to Christmas music or their own playlist. The filters would incorporate Instagram's music sharing feature, so customers could show their followers what they're jamming out to while shopping at Walmart.
Instagram & Snapchat Stickers
A series of stickers for Instagram and Snapchat were designed with the message, "Rise & Shop". Customers would be encouraged to use the stickers in-store, after waking up early to catch Walmart's Black Friday deals.
Black Friday Promo Gift Tags
Walmart delivered baskets of cookies to editors to deliver the news of their Black Friday Deals. Holiday gift tags were designed for the baskets. Each tag was also equipped with a special tech sticker that editors could scan with their phone to be taken to Walmart's Black Friday webpage.
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