Client Concept Labs
Brand Skin Therapist
Sales Channels off-price retailers, catalogs
Brand Skin Therapist
Sales Channels off-price retailers, catalogs
Objective
Skin Therapist aimed to create a standout visual identity within the off-price beauty market, drawing inspiration from the sophisticated branding of Peter Thomas Roth but establishing a unique presence. The objective was to design a brand that conveys clinical efficacy while resonating with a value-conscious audience.
Solution
I developed a contemporary and refined logo that mirrors the upscale feel of leading skincare brands while differentiating Skin Therapist with its distinct style. Key design elements include a sophisticated water splash texture on the front of the cartons, representing hydration and purity, along with white dropper bottles that enhance product visibility for the off-price consumer. The brand features a carefully chosen color palette and modern typography, creating a sense of high quality and accessibility. The packaging was designed to reinforce Skin Therapist's unique market position and appeal to the discount customer.
I developed a contemporary and refined logo that mirrors the upscale feel of leading skincare brands while differentiating Skin Therapist with its distinct style. Key design elements include a sophisticated water splash texture on the front of the cartons, representing hydration and purity, along with white dropper bottles that enhance product visibility for the off-price consumer. The brand features a carefully chosen color palette and modern typography, creating a sense of high quality and accessibility. The packaging was designed to reinforce Skin Therapist's unique market position and appeal to the discount customer.
Identity
