​​​​​​In May 2019, Justin Bieber tweeted Popsicle that he and his manager couldn't find double stick popsicles, saying, "We need to bring those back!" In response, Unilever made a special run of Double Pop Popsicles
that were discontinued in 1987. A two-pack box of Double Pops was designed to be delivered to Bieber,
his team, and other fans. Bieber later retweeted Popsicle's announcement to bring Double Pops back
to shelves in 2020.

Agency Golin
Client Unilever
on Twitter
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