CLIENT Concept Labs
BRAND Medix 5.5
SALES CHANNELS Amazon, Shopify D2C
Marketing Director Janet Freed
Marketing Coordinator Jamie Sacks
Photographer Christian Ramsey
I had the opportunity to create a fresh and engaging visual campaign across multiple platforms for the
Medix 5.5 body serums relaunch. I explored a Y2K revival aesthetic, blending nostalgic design elements, like fish-eye lens photography, pink tie-dye gradients, and glowing sparkles, with a modern twist to appeal to today’s audience. I focused on designing campaign materials for the brand’s website, social media, and email blasts, ensuring a cohesive and impactful look aligned with Medix’s updated identity.
By incorporating bold typography, vibrant colors, and clean layouts, I crafted visuals that captured the brand's essence while drawing attention to the serums’ unique benefits. This campaign successfully enhanced the brand’s digital presence, making the serums more appealing and accessible to a wide audience.
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EMAIL BLASTS​​​​​​​
SHOPIFY BANNERS
INSTAGRAM CONTENT​​​​​​​
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