CLIENT Concept Labs
BRAND Medix 5.5
SALES CHANNELS Amazon, Shopify D2C
BRAND Medix 5.5
SALES CHANNELS Amazon, Shopify D2C
Marketing Coordinator Jamie Sacks
Photographer Christian Ramsey
Photographer Christian Ramsey
I led the creative strategy and execution for the launch of Medix’s Coconut Oil + Manuka Honey body cream, focusing on generating awareness and engaging loyal and new customers. The multi-phase campaign included a series of email marketing blasts, social media posts, and website updates designed to build anticipation and drive conversions. Key highlights were sneak previews, behind-the-scenes content, influencer collaborations, and interactive “Save the Date” posts. The launch communicated the product's unique benefits—an ultra-hydrating blend of coconut and manuka honey—while positioning it as a familiar, fun, and comforting
choice in skincare.
choice in skincare.
EMAIL BLASTS
INSTAGRAM CONTENT
SHOPIFY BANNERS
