CLIENT Concept Labs
BRAND Medix (Medix 5.5)
BRAND Medix (Medix 5.5)
Brand Director Jordan Heifitz
Photographer Christian Ramsey
Photographer Christian Ramsey
I had the opportunity to be part of the brand refresh for Medix, formerly known as Medix 5.5, a body-focused skincare line. The goal of this project was to modernize the brand’s identity while simplifying its name for broader appeal. My role involved revitalizing the "Medix Rainbow" color palette, making it more vibrant and dynamic to help the brand stand out across product packaging and marketing materials.
I also updated the typography to create a fresh, cohesive look across all platforms, selecting fonts like Quiche Sans and Proxima Nova to give the brand a modern yet professional tone. Another key aspect of the refresh was refining the photography style. I developed new guidelines for product, model, and lifestyle imagery, focusing on bright, well-lit shots that aligned with the updated color palette and enhanced the brand's visual consistency.
This refresh, including the shift from Medix 5.5 to simply Medix, allowed me to combine creative and strategic design elements, resulting in a more streamlined and visually compelling identity for the brand.
