McCafé announced it is rewarding good people with a good cup of McCafé coffee. Inspired by the way their customers demonstrate simple acts of kindness on a daily basis in their restaurants, McDonald's launched McCafé It Forward, a three-day, pay-it-forward program that designed to spread goodness across the country one golden cup of coffee at a time. Debit cards that grant a customer 1 free cup of McCafé were distributed across the country, some of which were included in coffee-care packages sent to influencers to promote the campaign. 
A McCafé mailer was designed with the signature McCafé cup on its exterior, containing a custom coffee tumbler and debit card for influencers. Each box also included a US map with a blinking light on the recipient's hometown. Customers were able to track the journey of their McCafé It Forward cards as they passed them on across the country via McDonald's Instagram.
Agency Golin
Client McDonald's
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