Client Concept Labs
Brand F.S.T. Flawless Skin Technology
Sales Channels off-price retailers, catalogs
Brand F.S.T. Flawless Skin Technology
Sales Channels off-price retailers, catalogs
Objective
The goal of this project was to develop a distinct brand identity and packaging design for F.S.T., a skincare line designed specifically for the off-price retail market. The aim was to convey a clinical yet approachable feel that would appeal to consumers looking for high-quality, effective skincare at an accessible price point. The challenge was to create packaging that stood out on discount retail shelves while communicating the brand’s promise of results-driven products.
SolutionI crafted the branding and packaging for F.S.T., focusing on a clean, modern design that balances clinical precision with a welcoming touch. Key packaging elements included matte silver printing to give a premium yet understated look, and clinical results charts on the back to communicate the product’s efficacy visually. These charts were designed to present data in an easy-to-understand format, reinforcing the brand’s credibility. The sleek typography, refined color choices, and detailed informational panels created a visually engaging and informative package, positioning F.S.T. as a trusted choice in the off-price skincare market.
Identity
