Client Concept Labs
Brand Dr. Casey
Sales Channels off-price retailers, catalogs
Brand Dr. Casey
Sales Channels off-price retailers, catalogs
Objective
The project aimed to create a strong brand identity and packaging design for Dr. Casey, a skincare line tailored for the off-price retail market. The goal was to develop branding that conveyed quality and efficacy while appealing to cost-conscious consumers. The challenge was to ensure the products looked professional and appealing on the shelves of discount retailers, standing out among competitors in a crowded space.
The project aimed to create a strong brand identity and packaging design for Dr. Casey, a skincare line tailored for the off-price retail market. The goal was to develop branding that conveyed quality and efficacy while appealing to cost-conscious consumers. The challenge was to ensure the products looked professional and appealing on the shelves of discount retailers, standing out among competitors in a crowded space.
Solution
I designed the branding and packaging layouts for Dr. Casey’s product line to create a polished yet accessible look that resonates with the off-price retail audience. The design included a distinctive logo, a vibrant yet sophisticated color palette, and clear, eye-catching packaging that emphasizes the brand’s key benefits. The layouts were carefully crafted to attract attention in retail environments while communicating value and quality. The result was a cohesive and attractive brand presence that elevated the perception of Dr. Casey products, making them a standout choice in the discount skincare market.
I designed the branding and packaging layouts for Dr. Casey’s product line to create a polished yet accessible look that resonates with the off-price retail audience. The design included a distinctive logo, a vibrant yet sophisticated color palette, and clear, eye-catching packaging that emphasizes the brand’s key benefits. The layouts were carefully crafted to attract attention in retail environments while communicating value and quality. The result was a cohesive and attractive brand presence that elevated the perception of Dr. Casey products, making them a standout choice in the discount skincare market.
Identity
